Mass Marketing Doesn’t Work. Do This Instead:

Quick question: who’s your ideal customer?

A lot of business owners answer that question with a variation of:

‘Anyone with a pulse and the money to pay me’.

Two problems with that:

1. It doesn’t narrow things down a lot.

2. It only works if you have an unlimited marketing budget. 

If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign.

But what if you’re working with a marketing budget that’s less than the GDP of a small African country? 

Well, this article is for you!